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If you have chosen good keywords, and followed the steps outlined above, you should have a good position near the top of the listings. Now the trick is to maintain that position. Just because you appear at the top of the search results doesn’t mean that you are guaranteed to remain there. New websites appear by the second and search engines regularly change the methods they use to index them. To ensure that you maintain your position, you must first re-submit your site around once a month and check your ranking on each major search engine regularly, preferably once a week. By checking your ranking you can determine what your position is and whether it is trending upward or downward. If you are heading up over time, great, pat yourself on the back for a job well done. If your rank is spiraling downwards, or you just can’t seem to push ahead of certain competitors, its time for some more advanced work.
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If you thought that targeting an Internet-based audience would be more effective at driving traffic to a website, you would be right. Banner ads and mass-mailings are much less expensive than television. However, they have their limitations as well. While remarkably cheaper than a TV spot, a small banner ad on a major portal website can still cost over six thousand dollars a month. Furthermore, it is generally agreed that banners are not a cost effective way to bring visitors to a website. Most potential customers see banners as just a nuisance. Mass mailings have a similar drawback. If you opt out of spending money for your own list, you can buy space in someone elses. But you'll be competing for the customers attention with whoever else bought space. Another disadvantage that banner ads and mass-mailings have is that they aren't targeting the people who are most likely to be interested in the content you have to offer. They may reach a wide audience, but most of that audience will recoil in horror, yell "Spam!", and delete your expensive ad before having the opportunity to realize that you are exactly what they're looking for. While both traditional methods can and do work, they require a lot of what most of us don't have: money.
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The most cost-effective advertisement would have to be both cheap and targeted at exactly the right customer. Years ago this was something of a pipe dream--today it is a reality. The Internet is the most comprehensive source of information in human history. But like any library of knowledge, it must be catalogued and organized to be used effectively. And therein lies the perfect solution: search engines. Like the card catalog of a library, search engines are a customer's way of sifting through the Web to filter out what they're looking for. And what better way to make sure you are found then to have an influence on what they find? Search engine listings meet both of our criteria in terms of focus and affordability. No other form of advertising is so focused that the customer is actually searching for you. A search engine user is a highly receptive and targeted audience because you are not trying to sell them on something they don’t already want. They have come looking for you and they already want what you specifically have to offer. Furthermore, the great majority of search engine listings are free. Return on investment couldn’t be better-- with none of your dollars spent, the very first dollar returned is profit.
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Psend is a leader in free web hosting
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Telos Online Is a leader in
Wireless internet connectivity for the Greater Denver Area.
Telos also offers; Web Hosting, Web Submission, and PC/LAN Support for
small businesses.
Psend Daughter is a
forwarding domain for psend.com.
Mister Beans Web Works is a
full service design company specializing in the creation of web pages
for small businesses.
Mr. Beans is the hosting partner of
misterbeans.com. They offer a hosting solution in between Psend.com and
TelosOnline.com
Dexee, Inc. is a web deign firm
specializing in the creation of ecommerce web sites.
Man-Card, INC. not much to
say....title says it all.
Lone Wolf Trading Post is a
web site dealing in the sale and trade of american indian artifacts and
Taxidery mounts. They also offer antlers, bones, leather and other misc
items.
Beautiful You is a traveling
spa located in the Denver colorado area. they specialize in
wedding's. Offering manicures, pedicures, and hair styles for the bride
or the entire party at there location of choice!